4° CASE STUDY
A SUSTAINABLE COLLECTION BY JACQUEMUS NARRATING THE ADAPTATION TO RISING TEMPERATURESMade for: FSF Case Study ScholarshipDIRECTION
Jacquemus, known for its sensual minimalism and whimsical storytelling, lauNches the SS25 narrative collection, "4°," as a pivotal step toward sustainability.
This collection aims to redefine THE BRAND as a sustainable fashion leader, blending resilience and elegance to resonate with climate-conscious millennials.
setting the stage
a future ravaged by rising temperatures, 4° envisions a world where Jacquemus' elegant, southern countryside-inspired fantasy is threatened by the devastating impacts of climate change. FIRE!
People are overwhelmed by intoxicating waves of sweat and seek relief in iconic, but now insufficient, symbols of protection, like the fireman jacket.
Fabrics degrade in the extreme heat, a foreshadowing of the unsustainable future they face if things don’t change.FEAR
Clinging to old icons, people find themselves stifled; even Jacquemus' signature oversized hat, once a symbol of carefree glamour, now feels like a restrictive cage.
Nostalgia becomes a hindrance, revealing the necessity for transformation as people realize that traditional styles are no longer enough.
THE HERO
A legendary figure emerges, introducing revolutionary new designs that balance protection with adaptability.
Inspired by heroes like Joan of Arc and the desert survivors of Dune, the hero brings ultra-breathable fabrics like chiffon and lotus silk along with layered, airy garments and recycled elastic accents, offering people an opportunity to embrace change.
out of the cocoon
People begin embracing the hero’s gifts, incorporating loose, organic fabrics and recycled elastic into their lives as signs of resilience.
adoption
Confidence grows as they fully embrace adaptive styles, celebrating lightness and joy despite the harsh climate.
Triumph
With the addition of heat-resistant hardware, breathable materials now empower people to face the elements without compromise.mastery
The jaCquemus community has fully evolved, developing new fashion expressions suited to the scorching heat.
Elegance and joy return, with pieces like lotus silk tops and skirts paired with sheer or protective layers, symbolizing the harmony they’ve achieved in this transformed world.SPEC SHEETs
fireman jacket
hero trouser
mastery blouse
custom 4° clasp
render by gunner Lee
color story
Wheat Farm
11-0105 TCXOff White
11-0108 TCXrhino bone
12-0403 TCXbuttercream
12-0813 TCXMidnight Dusk
19-3909 TCXhouse fire
18-1553 TCX
and in true jacquemus fashion...