PAPA
a multimedia fine art exhibition and campaign derived from over 11 hours of interviews with my father
DIRECTION
Alongside the paintings and video work LIVES a full-scale visual campaign—spanning Graphic, photo, and video assets—to mirror the emotional depth of the show and reimagine how art can live beyond the gallery. The result is a layered experience that blurs the line between exhibition and promotion, inviting broader audiences into a deeply personal story.
campaign VIDEO
KEY ART
The graphic treatment for PAPA visually echoes the show’s themes of revelation, intimacy, and transformation. A partial, underexposed portrait of my father anchors the composition, while abstract oil stick strokes radiate upward, symbolizing spiritual expansion and emotional unraveling.
PHOTO
SHOT BY ALARIC MA
